9-2 Vocabulary & Summary

1Towel: a piece of fabric or paper used for drying things, especially your body
2 Honestly: used to emphasize that what you are saying is true, however surprising it may seem
3 Absorbent: able to take in something easily, especially liquid
4 Physician: a doctor, especially one who is a specialist in general medicine and not surgery
5 Truly: used to emphasize that a particular statement, feeling, etc. is sincere or genuine
6 Medication: a dry or another form of medicine that you take to prevent or to treat an illness
7 Make-up: substances used especially by women to make their faces look more attractive, or used by actors to change their appearance
8 Rub: to steal money or property from a person or place
9 Claim: to say that something is true although it has not been proved and other people may not believe it
10 Competitor: a person or an organization that competes against others, especially in business
11 Division: a large and important unit or section of an organization
12 Council: a group of people chosen to give advice, make rules, do research, provide money, etc
13 Bureau:
14 Examine: to consider or study an idea, a subject, etc. very carefully
15 Collar: the part around the neck of a shirt, jacket or coat that usually folds down
16 Conduct: to organize and do a particular activity
17 Contradictory: containing or showing a contradiction
18 Interpret: to explain the meaning of something
19 Conclude: to decide or believe something as a result of what you have heard or seen
20 Resist: to refuse to accept something and try to stop it from happening
21 Revise: to change your opinions or plans, for example because of something you have learned

22Manufacturer : n. person or firm that manufactures things.
23Decision : n. a final conclusion; judgment
24Division : n. act of dividing; separation of members into two sections for counting votes.
25Commercial : n. advertisement on television, radio or newspaper
26Brand : n. trade mark
27Pain : n. suffering of body or mind; when part of one’s body hurts.


Advertising claims will always be challenged by competitors unless they are really true.
For example, when ColorStay makeup claimed that their makeup "won't rub off on your collar", competitors conducted an experiment to prove it wrong, while ColorStay also conducted a similar experiment that proved them right.
Actually, the problem was that both parties intepreted the phrase in a different way, and it was eventually changed from "under normal use" to "under normal conditions".
Improperly presented information in advertisements can create wrong impressions, such as that os ColorStay, and of Orudis KT which claimed that 82% of doctors prescribed their product, which wrongly led people to believe that it was the most commonly used pain medication.
On the contrary, the 82% of doctors had prescribed Orudis at least once in their lifetime, meaning that it cannot be concluded that it is the most common pain medication.